Episode 54

54 - Nadine Brown on an ever-blooming, lifelong career in floristry and a recent foray into hosting

Posted July 27, 2022


Nadine Brown started her relationship with all things flowers as a teenager, scoring a job in a garden centre at the age of 15. From there, she went on to volunteer at a local flower shop and study horticulture at TAFE before opening her own florist, Wildflower, at the age of just 23.

About 10 years later, due to the intense demands that came as a result of overwhelming success, Nadine sold the shop and transitioned the wedding and event side of her business to Nadine Floral Design. She spent the next 17 years immersed in motherhood, facilitating up to 60 weddings a year and maintaining a career as a floristry teacher at TAFE.

In 2019 however, it was time for another change. Wild Flora Studio denoted the start of another chapter in Nadine’s career, focusing on bespoke workshops and mentoring and a scaling back of weddings. Like many, Covid prompted her to explore an online offering, giving members access to a huge library of professional tutorials, education, coaching & community.

Recently rebranded as ‘The Ivy Institute’, Nadine now offers most of her resources exclusively online. If this didn’t leave Nadine busy enough, in 2021 she opened the doors to The Hut at Cedar&Fern, an off-grid rustic cabin built by her partner Rob using reclaimed materials and decked out with an assortment of family treasures.

Talking with Nadine was an absolute treat and I hope you get as much enjoyment out of listening to our chat as I did having it.

Show Notes

The Ivy Institute Website