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Your traditional hand, body, shampoo and conditioner is 90% water and 10% active ingredients. Essentially, we’re just shipping and storing diluted water and plastic across the world. This results in tonnes of carbon emission and billions of single-use plastic waste. It makes no sense.

We have a patented technology that crystallizes only active ingredients into a concentrated plant based powder to foam soap that makes it easy for you to reduce your plastic waste and carbon footprint without compromising your everyday personal care experience.

We exist to create impactful change with every wash by innovating product solutions that make it easy for you to create change with every-wash. Impact humanity and our planet and change how people engage with hygiene care routines.

We’re eliminating 1 billion single-use plastic bottles from landfill, 50,000 tonnes of CO2 avoided from our atmosphere and 600,000 L of water conserved by 2035. Of each L of water we conserve, we make that accessible to grass-root communities that have no access to clean and safe drinking water.